Channels Handbook [Third Edition]

Regular price $200.00

The Channels Handbook provides detailed guidance to vendors and distributors who need to grow and transform their partners and partner portfolios. Our best selling book, the Channels Handbook is used by thousands of channel professionals around the world.

 

The third edition of the Channels Handbook tells vendors and distributors how to make their products and channel programs financially relevant to their business partners.  The Channels Handbook is unique in the IT industry.  The book is based on more than thirty years providing consulting and executive education to the world’s finest channel executives.  The Channels Handbook is the premier management and channel strategy guide for all personnel having direct or indirect contact with their organization’s channel partners or the organization’s channel strategy. The Channels Handbook will push readers to think about building better channels and better channel strategies.

304 pages | 206 figures